If you opt to use their lead-generator audit tool be aware it uses a credits system. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. The reporting options could do with some additional customisation. This is a real time-saver if you cannot afford some of the more expensive SEO products.
White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. Their local citations also allow quick link building options when required. This makes it really handy for tracking and reporting purposes. Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.īrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. Good option for start-up Agencies or Freelancers It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay.
When a citation no longer exists, it should come off the report just like a lost link would. The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system.
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